How to use social media for a martial arts blog

A while ago, a young martial arts author hired me to coach him to help kick-start his career. At his request he shall remain anonymous but he’s talented and will definitely make it big in the long run, no doubt about it. One of the things we’ve been working on is blogging and social media. He’s relatively new to both and had to battle a steep learning curve when he started but is getting better with leaps and bounds. However, we hit a snag this week. During our weekly Skype call, he sounded a bit down and I asked what was wrong. Turned out he was not happy with the reactions he got on his social media pages. Precious few people were sharing his posts and updates, or so he claimed. At any rate, he had expected a lot more than what he got.

What followed was a long discussion about social media, how it works and how it doesn’t work. Yet afterwards, he was still doubtful. So I proposed an experiment and with the gracious help of all of you who follow me on Facebook and Twitter, we got started. This is what I wrote there.

I have a request for all of you: I’m discussing social media with a beginning martial arts author I’m coaching. He’s disappointed in the results from it, despite going about it in what I think is the right way. I think he overestimates social media. He thinks I’m wrong. So I proposed an experiment and would like to ask for your help. Here’s how it goes: I’m going to put a link to one of my blog posts right after I post this update here. It will have a very specific message in it too. I’ll then do the same on Twitter, first linking to this update here so people know what’s going on and then tweeting the blog post. What I ask of you is this: could you please share the Facebook link and/or retweet it? Once is fine, no need to go overboard. The goal is to be realistic in this experiment. I told this author what I expect as a response and how many shares/RTs I’ll get. He thinks I’m nuts (I am, but I don’t think it’s relevant on this topic). I’m not going to give that number to avoid influencing you all. The experiment ends in 24h. Thanks for helping out!

I immediately posted a link to this update on my Twitter account so followers there knew what was going on. Then I posted this on both my Facebook and Twitter accounts:

8 self-defense tips for men. Please share if you like it.

And then I waited.


I picked this specific post for numerous reasons:

  • It is old. It’s from April of this year and you have to browse through several pages of blog posts until you find it.
  • It is one of my most successful blog posts of this year. When I published it, it went viral for a  and received thousands of hit in a few days. So I know it resonated with people.
  • It received lots of praise. Both in the blog post comments section and on my social media, a lot of people gave positive feedback on it. So I knew it must have some worthwhile information in it and is generally considered as a quality post.

In other words, this post has a proven track record.

I launched the experiment yesterday and tracked the results both during the day and at the end of that 24h period. Here’s what happened: [Read more…]